Let’s put the Bottom Line up top, shall we?
Bottom Line. More patients. More Pride. More professional respect, better reputation, credibility through patient confidence. More Referrals. More Collaboration. More Professionalism in the Market. More Colleagues like yourself – Professionals. Better Lifestyle. Happy Family. Home for Dinner earlier. Proud to be a Chiropractor. Better vacations. Better conventions. Better Features. Win, Win, Win.
Commitment. Connection. Communication, Contribution, Collaboration.
What was the question again – Why join?
This is a really good question. The answer is an extension of why you initially joined both your State and National Associations in the first place. (If you have not joined both of these yet, >click here< for what that’s about). You know how professionally valuable these are and how you feel about being a member of each. For many of us, we wouldn’t have it any other way.
How valuable are your memberships in the market, and to the Public? You have had these memberships for a while now, but the deal is that nobody knows about them or recognizes them – other than you. For the most part, the public expects you to do the professional thing – so they are not impressed. They looked at your diploma on the wall and expect it. However, our GoodChiropractic.Org branding is a seal of approval and sets you apart from “lone-wolf”, unaffiliated doctors. We certify your professionalism before the public, in a way that they recognize. The results of the work that we have done (click here for the self-survey) show that the public, all other factors being equal (cost, location, glamour, artfulness) will choose the professional doctor. Unless, of course, they just prefer outlaws, and then, I guess, we are all out of luck.
If we have it our way, the next caller to your front desk will say “Is your doctor a Member of GoodChiropractic.org?” Their referring provider will say, “Only go to one of those GoodChiropractic.org guys”.
There is a bit more. Your professional commitment can be contagious – and GoodChiropractic.Org is the Vector. We will go beyond what these Associations have done – and can do. We are a new conversation with the marketplace and the collaborators. We are fresh and snappy. We will expand those old results. We will make the professionalism look so good that unaffiliated chiropractors will come aboard. They will become more professional, more committed. Your Profession Wins. The Public Wins. You Win.
It is not a mystery that Chiropractic is “under-gunned” in front of the State and Federal Legislators. This is typically because of the lack of association dues and PAC contributions making lobbying “difficult”. See more on this. The State and National Associations have done a lot to grow themselves, and they have their results. We want to expand those results. Your membership in GoodChiropractic.Org will help with that.
It’s in our design goals to do our best to donate funds to chiropractic Partner/Members so they can use them for their own purposes, based on their member participation. This is not a reason to join, but it’s an awesome kickback we can hope to make to better the profession.
Bottom Line (again). More patients. More Pride. More professional respect, better reputation, credibility through patient confidence. More Referrals. More Collaboration. More Professionalism in the Market. More Colleagues like yourself – Professionals. Better Lifestyle. Happy Family. Home for Dinner earlier. Proud to be a Chiropractor. Better vacations. Better conventions. Better Features. Win, Win, Win.